The electorate has changed and parties are struggling to catch up

Alberto Nardelli, election data guru extraordinaire, has a piece in the Guardian which is worth reading on the way that the electorate has changed and will keep on changing.

The face of Britain’s electorate has changed and there is a fundamental mismatch between voters and the options on the ballot paper. Labour and the Tories would be naive to cast all this aside as a series of protest votes that will fade away – and to ignore the divides that define the country, battling instead to occupy a political space that is rapidly shrinking.

Because all these different threads will shape not only the next government, but will weave together the fabric of the UK for many years to come.

Read the rest…